Text: Care of carl team
Photo: Patrik Hagborg
In a world where trends come and go, some garments stand the test of time, passing through generations. Timeless icons—crafted with a focus on quality, craftsmanship, and rich heritage. A style that is not about following the crowd but about choosing pieces you love for their fit, fabric, and the memories they hold.
This style is inclusive, transcending generational boundaries. It is not tied to a specific era but lives on through personal interpretation. With your own twist and a unique blend of influences, you build a wardrobe that brings together the very best—where the garments, not the brands, take center stage and only get better with time: field jackets, handmade loafers, rugby shirts, selvedge jeans, and varsity jackets.
These pieces come into play at just the right moment—not because they are trendy, but simply because they feel right for you. Perhaps you find an old receipt in a jacket once owned by your father, and suddenly, the garment carries a unique story. These pieces shape a personal style that remains just as relevant tomorrow as it is today.
In our capsule The Garments that Last, we have curated a selection of timeless pieces designed to stand the test of time. Follow us throughout the month of March to take part in the full capsule.
Answers to the most frequently asked questions can be found here.
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We currently offer personal style advice through both digital and in-person customer meetings near our headquarters in Borås, Sweden.
If you're interested in booking a session with our personal shopper, send an email to us at [email protected], specifying whether you prefer a digital or in-person meeting, and we will get back to you with more details and available time slots.
Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!