YETI

YETI was founded in 2006 by brothers Roy and Ryan Sneiders, driven by a deep passion for nature and the outdoors. When they noticed that the existing gear couldn't withstand the demands of their adventures they decided to create products themselves that were both durable and reliable. Guided by the belief that if something is missing or doesn't work, you should build it yourself, YETI became more than just a brand – it became a promise about quality and sustainability.

The brand's motto, "Focus on quality, design for durability," permeates every step of the process, from concept to finished product. The result is robust and reliable products that withstand the most demanding conditions, allowing you to focus on what matters most – exploring nature to the fullest.