Puma, founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany through an interest for shoe making and sport. The breakthrough for Puma came in 1950 when the football boot ATOM 1950 launched. Since then, Puma has been one of the world's leading sports brands, achieving success through the achievements and world records of athletes in everything from football, tennis and basketball.
Since 1948, the brand's vision has been to manufacture the fastest products on the market for the world's fastest athletes. 75 years later, the vision is still alive and the values continue to drive sport and culture forward. Today, historic sporting moments live on, as many retro classics are reused to inspire innovative shoes and sportswear.