AMI

France’s AMI is characterised by relaxed and understated designs with a contemporary feel. AMI was founded in 2010 by Parisian designer Alexandre Mattiussi, whose initials and last letter of his surname form the brand’s name.

Alexandre’s creations are designed with the common man in mind, and his AMI brand eschews the idea that being well-dressed requires an intimate knowledge of fashion and trends, believing instead that style should mean finding clothing that makes you comfortable and that suits your everyday life.