Etro is in many ways synonymous with the paisley pattern, which is still regularly featured in the brand's collections. With exclusive blends of well-appointed materials, innovative design and unique patterns, the Italian brand has grown into an international fashion house offering both ready-to-wear collections and exclusive haute couture.
In 1986, Gerolamo "Gimmo" Etro founded the eponymous family business in Milan, Italy. Today, Etro has been passed to Gimmio's four children, who share their father's belief that clothing should be seen as art rather than an expression of personal style. This may well be the driving force behind the brand's innovative designs, and we're sure you will agree that many of their offerings are much more than simply garments, and could easily be considered works of art in themselves.
Answers to the most frequently asked questions can be found here.
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We currently offer personal style advice through both digital and in-person customer meetings near our headquarters in Borås, Sweden.
If you're interested in booking a session with our personal shopper, send an email to us at [email protected], specifying whether you prefer a digital or in-person meeting, and we will get back to you with more details and available time slots.
Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!