Carl Magazine

Piacenza Cashmere has made some of the finest cashmere garments in history, with a corporate history that stretches back almost 300 years, since 1733. Cashmere is not just a material you wear for its high durability. Premium garments made from high quality cashmere can sometimes even cost as much as a used car. It is a luxury, well worth indulging in, once you have experienced it.

In short, there are few materials that create such a deep feeling of well-being, elegance and quality, like cashmere. Those who have worn a quality cashmere garment before can confirm these feelings. Piacenza began sales in Turin, all the way back in 1799, at a time when French occupation led to difficult conditions with fewer workers and a weak market.

When the Industrial Revolution exploded in the United Kingdom, The Piacenza family was early in introducing the mechanised looms that increased both the pace of production and quality to completely new levels. Combined with having already used the finest materials in the world for a very long time, Piacenza quickly won a respected position as a manufacturer of knitted garments. Wool, Alpaca wool, Vicuña, angora and the subject of this text: cashmere! The company made far-sighted, innovative and long-term investments and was one of the first weavers in Italy to produce patterned fabrics. With all this taken into account, the Piacenza family has historically gained success in both the clothing industry and politics.

Piacenza Cashmere continues in the same historical ruts, and places great focus and knowledge on manufacturing techniques and methods. The best fibres in combination with specific factors such as the local water quality and experimenting with innovative weaving techniques, provides garments that can be seen in the world's most exclusive shops, catwalk shows and on the world's best dressed people. It's not just about Piacenza's own attitude. The goal is a symbiosis with the end customer and the user. It is only here that the clothes from Piacenza Cashmere reach their full potential: with tailors and style-conscious customers who value high quality.

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Although you can find garments that are said to be made from cashmere and cost a fraction of Piacenza Cashmere, there are wide ranges of factors that make Piacenza a given choice. Cashmere is one of those materials where you more often than not get what you pay for. Cashmere garments with a low price tag are often made from cheaper cashmere. The price of the material is in turn given, among other things, by the fibre length. The longer the fibre, the better the quality and longevity of the yarn and thus the fabric. A cashmere garment from Piacenza Cashmere is created to be enjoyed by its first owner, and can with the right care even come to the delight of future generations. An investment to make in the long term and one of the clearest examples of sustainable consumption.