Text: Sebastian Frank
ILLUSTRATION: Sofie Paulsson
That more and more men are paying attention to their grooming routine will hardly be news to most of us. But given the wealth of guides and suggested routines already available, we have tried instead to simplify the process, with just four carefully chosen products.
It almost goes without saying that every man needs to find a grooming routine that works for them, but there are some steps that are at least worth keeping in mind. Below, we list four products that we thoroughly recommend adding to your bathroom cabinet.Answers to the most frequently asked questions can be found here.
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We currently offer personal style advice through both digital and in-person customer meetings near our headquarters in Borås, Sweden.
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Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!